Comprehensive communication solutions
The service enables CAAT to deliver instant, cost-free updates to policyholders across multiple touchpoints:
- Policy management: Insurance contract renewal reminders ensure timely policy updates and continuous coverage.
- Claims support: Appointment confirmations for claims assessments and processing notifications keep customers informed throughout the claims lifecycle.
- Customer engagement: Promotional offers and new product launches reach customers directly through their preferred communication channel.
Proactive customer protection
CAAT implements a dual-alert system to prevent policy lapses, particularly for auto insurance contracts. The system sends alerts 10 days before contract expiration and a follow-up notification 3 days prior to expiration.
“We take responsibility for alerting policyholders in advance, enabling timely renewals and preventing unnecessary complications,” stated CAAT CEO Youcef Benmicia during the service launch.
Strategic digital transformation
This SMS service represents a key component of CAAT’s comprehensive digital transformation strategy, designed to serve an increasingly connected and demanding customer base. The implementation provides CAAT with a modern, agile, and high-performing platform that strengthens customer relationships while optimizing communication efficiency.
The service positions CAAT to meet evolving customer expectations while maintaining the proactive customer care that defines the company’s service approach.
